How comfortable are you with your clients?
Do you feel like you understand what they need and want? Would you rate your communication with your clients as being excellent? Do you think they would come to you for ideas? Are you the first freelancer that your clients turn to when they need something done?
If you’re like most freelancers, you probably don’t know your clients very well. You do your best to make your clients happy and provide quality work, but your communication is limited to when there is work being done.
Many articles have been written about client relations, but not all of the advice that is out there works all of the time. Every client is different. What works for one client may not work for another. In fact, developing good client relations is more like an art than a science. In this post, we’ll discuss the art of client relations and how you can take some steps to master it.
Client Relations as an Art
Creating an art piece is different from following a recipe. Someone who is following a recipe can usually duplicate the results as long as they use the same type of ingredients. The recipe works the same way every time. In fact, this is true of any proven method. For example, if you follow the directions carefully for changing your car’s battery and use the same quality battery each time, you should get the same results.